Published: 2005 at Hanser Verlag, Munich, 184 Pages
Change management live – what we can learn from the turnaround of O2
How did mobile telecommunications provider O2 accomplish the turnaround from a far-reaching crisis to 32 per cent growth in revenue? O2 simply did not play by the established rules: instead of cutting costs, O2 created new sources of revenue. Instead of upholding the old brand, O2 bravely created a new one. Instead of cutting costs for further training, O2 made massive investments in employee development and motivation.