Our strategy: cetacea Transition Model®

Successful change processes follow five principles:

1. Guidance

2. Empowerment

3. Enablement

4. Engagement

5. Monitoring

• In the literal sense of the word, principles do not describe a gradual process, but rather a fundamental approach
• All five principles are equally important over the entire course of the project, but need to vary in their intensity
• A successful change process reflects these principles in all measures and ensures that the specific design is customised to the given challenges
• Without continuity, flexibility and reference to the business, they remain ineffective